Great products begin with insights about market opportunities and consumer needs. As a firm that’s constantly creating and reshaping the built environment, we have a unique viewpoint about the products and materials that form the world around us. We see the marketplace openings that spur new concepts, as well as the requirements and restraints these products have to address.
BAUS holistic product design approach interconnects agents from all aspects throughout the supply-chain paradigm to develop successful new products. As designers, we draw on our knowledge of new materials, technologies and processes to enhance margins, performance, sustainability and market appeal. As researchers we work in concert with manufacturer design teams, helping them understand product and use requirements from an end-user perspective.
